Word: documenting
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...sharpen their message, chief strategist Rove formed the McKinnon Commission to come up with a packaged policy that was not new in substance but had a buffed-up look to it, including sepia-toned briefing books. "Blueprint for the Middle Class," for instance, was just a 10-page document done in the style of actual blueprints that outlined how the Bush plan would support the family from cradle to grave. There was nothing subtle about it: on nearly every page was a picture of a woman, each one from a different walk of life, state, demographic subgroup. It looked like...
...negotiated by Vice President Al Gore 69 (insert joke about Gore being the first to identify the phenomenon of global warming here) has been signed by more than 150 countries. Unfortunately, the treaty has yet to be ratified by any industrialized nation, including the United States. Without ratification, the document is largely symbolic and wholly ineffective...
...very lucrative turf. From 1997 to 1999, Xerox's estimated share of the $1.3 billion-a-year, high-end, black-and-white production copier market in the U.S., where the real money is made, dropped from the near monopoly level of 75% to 45%, according to Cap Ventures, a document consulting firm in Norwell, Mass. "This transition has played to our strengths," says Dennis Amorosano, a marketing director at Canon, which has used its networking savvy--as well as lower manufacturing and overhead costs that make its machines 10% to 30% cheaper--to steal some of Xerox's business...
...wonder Wall Street has lost confidence in "the document company," as it rechristened itself a few years ago. Over the past 18 months, its stock has dropped from a high of $63 to as low as $6 (it closed up a bit, to nearly $9, on Friday); its market value has collapsed almost $40 billion to a piddling $5.6 billion. Xerox has cut its quarterly dividends 75%, to 5[cents]. As it's not currently welcome in the bond market, where its credit rating has sunk to near junk-bond status, Xerox had to tap a $7 billion revolving credit...
Xerox recognizes this, and part of Thoman's mandate was, in fact, to turn the company from a seller of boxes to a seller of services, a so-called solutions provider like IBM that would help bewildered companies manage their document flow. That is easier said than done. Apart from the challenge of taking on established powerhouses like IBM and EDS, Xerox has had to deal with a perception problem. "Xerox, as a brand, is so associated with copying that it's almost like Kleenex trying to sell paper towels," notes Charlie Corr, a group director at Cap Ventures...