Word: doerfler
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...Ryan D. Doerfler is a graduate student in the philosophy department...
...DOERFLER Scottsbluff...
...menu should not merely list food," says Denis O'Sullivan, a vice president of the New York printing firm of B. R. Doerfler, which turns out menus for 625 different restaurants. "It should be a front-line salesman." Bold typography, two-color art work, odd shapes (a coffee mug, the state of Texas), and archaic or arcane spellings ("Chef's Sallet," "Stake wyth Asparagus," "Colde Lobfter") all provoke the diner's eye into paying attention to the day's specials. The most honest and sardonic sell of all is practiced by the Brookline, Mass., delicatessen...
...DOERFLER...
...DOERFLER...
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