Word: dogmas
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Ogilvy tells all-or at least much-in a book out last week, Confessions of an Advertising Man (172 pp.; Atheneum; $4.95). Confessions? Some agencies', Scot-reared Ogilvy once told an interviewer, "are like churches where there is no dogma, where they make up their own prayers. Ours is like the Catholic Church." For a man who is reputed to be one of Madison Avenue's boldest commandment breakers, his theology is surprisingly orthodox. Celebrated for his audacity and British charm, he prefers to stress basic, old-fashioned disciplines, and to show how well he knows his Americans...
Open only to white Afrikaans Christians, the Studentbond, is not recognized by any international student group. It strongly favors the Verwoerd government and adheres unswervingly to the official dogma of apartheid...
...Labor Party no longer draws its support from cloth-capped workers clamoring to be delivered from the "thralldom of wagedom," as they called it. Its present and potential appeal is to middle-and working-class Britons who are skeptical of socialist dogma and hostile to any radical social experiments that might threaten their living standards. What they desperately want is more and better education, housing, hospitals and highways, and they fault the Conservative government for not meeting or even fully grasping their need. As a result, Britain's mood today, said former Labor Prime Minister Clement Attlee, is once...
Since taking over the leadership, Wilson has worked deftly to defuse the old "theological" battles over Socialist dogma that have exploded at every previous conference for a decade. While scrupulously obeying his pledge to base his policies on Gaitskell's program, Wilson has maneuvered brilliantly to regroup the Labor Party on its responsible middle ground. Though he was elected with support from the neutralist, unilateralist left, he soon made it clear that he does not share its views and has isolated the extremists from the rest of the party. By giving right-wingers most of the choice jobs...
Although he studied with Martha Graham, the doyenne of modern dance in which story line is endemic, Taylor now leans toward the avantgarde, which argues that dance alone is the proper subject of dance. Its credo: the motion is the meaning. When Taylor takes a few liberties with this dogma, it makes for fine summery...