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Lisa Scottoline is a lawyer-turned-thriller writer, with 25 million books in print in the U.S. But with her new nonfiction book, Why My Third Husband Will Be a Dog (St. Martin's), Scottoline may well find herself compared to Nora Ephron. Scottoline's collection of essays from her popular Philadelphia Inquirer column, "Chick Wit," explores the female condition with a lively, original sensibility, which includes calling her former husbands Thing One and Thing Two. TIME senior reporter Andrea Sachs reached Scottoline at her "girl farm" in Pennsylvania, where she lives with four dogs, two horses and two cats...

Author: /time Magazine | Title: Q&A: Best-Selling Author Lisa Scottoline | 11/30/2009 | See Source »

...that I sleep in my clothes. I did last night. It's easier. I'm wearing sweatpants, so it's great because I wake up and I'm already dressed and I'm warm at night. So, my UnResolution is to keep sleeping in my clothes. Or kissing my dog on the lips. That's a fun thing to do and I'm going to keep doing and all through the New Year it will be an UnResolution that I can keep...

Author: /time Magazine | Title: Q&A: Best-Selling Author Lisa Scottoline | 11/30/2009 | See Source »

...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

Russell Hornsby, the founder of Cepia and a former Mattel employee, had long wanted to create a robotic pet for children. During a brainstorming session in May 2008, Hornsby and his fellow Cepia execs narrowed the choices down to three: a dog, a fish and a hamster. "Out of these, [a live] hamster is the one parents least like getting," says Natalie Hornsby, the company's marketing director, and Russell Hornsby's daughter. "So we figured a toy substitute would have some value." (See TIME's holiday gift guide...

Author: /time Magazine | Title: Zhu Zhu Mania: Hamster Toys Are Ruling Christmas | 11/25/2009 | See Source »

Psychology Professor Steven A. Pinker’s review of Malcolm Gladwell’s most recent book “What the Dog Saw: And Other Adventures” ignited a heated public debate between the two prolific authors last week...

Author: By Tara W. Merrigan, CONTRIBUTING WRITER | Title: Pinker Spars With Gladwell on Stats | 11/25/2009 | See Source »

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