Word: dol
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Dates: during 1950-1959
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...complaints about radio's rash of commercial spots are no longer news, but last week the squirm turned and the howl came from a longtime sponsor. Writing "as an advertiser who has been spending over $1,000,000 annually in radio" to plug his pain-relief tablets, Dol-cin Corp.'s Board Chairman Victor van der Linde reported to MBS that he had cut his appropriation for radio spots to a piddling $100,000. Reason: the "sheer multiplicity" of plugs, including many for competing products within a few minutes of each other, proves that stations are suffering from...
...much pain can a man bear? Nature, says Dr. Hardy, has provided him with a built-in ceiling. On the Hardy-Wolff-Goodell scale, pain is measured in ten degrees of one "dol" each. With their lamp heat, the researchers found that when the skin temperature got to 152° the pain reached its excruciating maximum. After that the pain stayed constant no matter how much heat was turned...
...National League: Brooklyn 4, Pittsburgh 2, with a homer by Pittsburgh pitcher Lindell; Philadelphia 8, New York 1, with a homer for the Phils by Dol Ennis in the first inning; St. Louis at Milwaukee and Cincinnati at Chicago were rained...