Word: dol
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...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
...convertible foreign currencies for one year from the IMF. The IMF is already stocked up with its full quota of dollars. The U.S. will therefore swap its borrowed currency for dollars held by foreign countries that need hard currencies to pay off debts to the IMF but cannot use dol lars to do so. These countries will thus be less tempted to convert the dollars they hold into U.S. gold. Sighed one U.S. official to the IMF: "I never thought I'd see the day when the U.S. would be standing at the door...
...complaints about radio's rash of commercial spots are no longer news, but last week the squirm turned and the howl came from a longtime sponsor. Writing "as an advertiser who has been spending over $1,000,000 annually in radio" to plug his pain-relief tablets, Dol-cin Corp.'s Board Chairman Victor van der Linde reported to MBS that he had cut his appropriation for radio spots to a piddling $100,000. Reason: the "sheer multiplicity" of plugs, including many for competing products within a few minutes of each other, proves that stations are suffering from...
...much pain can a man bear? Nature, says Dr. Hardy, has provided him with a built-in ceiling. On the Hardy-Wolff-Goodell scale, pain is measured in ten degrees of one "dol" each. With their lamp heat, the researchers found that when the skin temperature got to 152° the pain reached its excruciating maximum. After that the pain stayed constant no matter how much heat was turned...
...National League: Brooklyn 4, Pittsburgh 2, with a homer by Pittsburgh pitcher Lindell; Philadelphia 8, New York 1, with a homer for the Phils by Dol Ennis in the first inning; St. Louis at Milwaukee and Cincinnati at Chicago were rained...