Word: doled
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Dates: during 1990-1999
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...typical Dole fashion, key decisions were made by default. When Will brought in press secretary Nelson Warfield, who had worked in Ron Lauder's unsuccessful 1989 New York City mayoral campaign, Dole met with him for all of seven minutes--and then pronounced him O.K. For campaign manager, Lacy selected Scott Reed, a cool bureaucrat who had no ties to Dole but who had run the Republican National Committee for Haley Barbour. Reed had to be persuaded that Dole would let the campaign manager actually manage the campaign. By the time Dole locked up the nomination, every member...
...Dole had only one move to make in 1995--a shift to the right side of the road. For the close circle around Dole, the question was not whether to flank Phil Gramm, but how soon and by how much. Dole knew the truth of Nixon's dictum: run hard to starboard in the primaries; tack back to the center for the general. The trick, Dole understood, was not getting out so far that he couldn't make it back to safety...
...right-wing activists in Iowa and New Hampshire, all of whom were naturally suspicious of the pragmatic Kansan. Will believed the race would be about back-porch issues--not tax cuts or foreign policy but the everyday hopes and fears that Americans had for themselves and their children. If Dole could address those issues, he would not only outflank Gramm; he might even outflank Clinton...
...second and third sessions, Penn described the personality types and life-styles of voters. Clinton voters watched mtv; Dole voters preferred Larry King. Clinton people liked rap, classical and Top 40 music, watched Friends and felt unsafe; Dole people owned guns, watched Home Improvement and listened to '70s music. Clinton did well with intuitive types and emotion-based people rather than fact-based people. The problem was that swing voters, by and large, were thinkers, not feelers. To win over these skeptics, who were sick and tired of grand schemes and unfulfilled promises, Clinton would have to make a strong...
Wooing both Swing I and Swing II would require a hybrid message. "You don't win by being either tough on everything (like Dole) or soft on everything (the old Democratic cliche)," he says. "You need a synthesis." If ever there was a Zen candidate, a man who could hit two pockets on the ideological pool table at the same time by combining toughness and compassion, it was Bill Clinton...