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Clinton had won the first debate handily, but the consultants were worried that unwinnable questions might dominate the second, a town-hall format in San Diego with questions from voters. The atmosphere was shifting. Dole ratcheted up his rhetoric and vowed to go after Clinton hard on character. At the first prep session, in Albuquerque, New Mexico, Clinton tried hitting back, rebutting Dole's criticisms and calling him hypocritical. But everyone could see it didn't work, so Penn proposed a strategy of benign neglect: "Clinton Soars, Dole Whines." Answer attacks when you must, he told Clinton, but end each...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

Clinton barely acknowledged Dole's attacks in San Diego, but when he came off the stage that night, he wasn't sure how it had gone. Penn already had the poll results and showed them to the President. "We're fine," Penn told him. Clinton smiled...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...DOLE'S GLASS HOUSE

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

When he attacked Clinton's character during the second debate, Dole made a point of saying he was talking only about matters of "public" ethics, not private behavior. On the stump, he wasn't hitting the issue of Clinton's character as hard as many Republicans wanted him to. Reed and Buckley knew why: Dole was worried that a story would break about his character. Meredith Roberts, 63, an editor for a Washington trade association, was telling reporters that she and Dole had had an affair from 1968 through 1970, when he was still married to his first wife. Roberts...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...much of the fall, the story hung like a sword over Dole and his aides. To gauge the depth of the problem, Dole's general counsel, Doug Wurth, arranged a meeting with Roberts. Over cocktails, Wurth asked questions and took notes. Had Roberts kept a record of her meetings with Dole? (Yes, she had kept detailed datebooks.) Did anyone else know of their relationship? (She had told several friends at the time.) Did anyone see the two together? (Her roommate had spoken with Dole as he was leaving her apartment.) Dole and his lieutenants would neither confirm nor deny Roberts...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

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