Word: dolefully
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Dates: during 1980-1989
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Bush's ad looked amateurish, but it had bite because it speared Dole where he was most vulnerable: taxes. "George Bush won't raise taxes, period," the ad said. "Bob Dole straddled, and he just won't promise not to raise taxes. And you know what that means." The commercial cost Dole votes in the taxophobic state...
...Governor John Sununu, a Bush supporter, drove to Manchester to meet with the station manager, his friend; within hours Bush's ads were flickering across TV screens. From Saturday afternoon until the polls closed, the ad ran more than 40 times in the state. It was too late for Dole to come up with a reply...
...gauzy, uplifting commercials in 1984 only reinforced what millions already perceived about the fellow in the White House. But in the Democratic race, where voters still have trouble telling most of the candidates apart, it is sometimes more effective to define a candidate by tearing a rival down. With Dole and Bush, their very familiarity may breed not contempt but indifference. What better way to distinguish oneself than to take the other fellow down a peg or two? In the end, any real debate can get lost in the static...
During the seven tense days after his crushing defeat in the Iowa caucuses, George Bush gazed deep into the black hole of defeat. The bounce from Iowa allowed Bob Dole to overcome a 20-point deficit in the New Hampshire polls; he seemed poised to knock Bush out in only the first round of the primary season. But during the final weekend before the New Hampshire vote, Bush's workers launched a brilliant offensive that rescued their man's candidacy. "I feel that I have a lot in common with Mark Twain," said Bush, who appeared more relieved than excited...
...sort of victory for Bush: just a few weeks ago, beating Dole by fewer than 10 points in New Hampshire would have been considered quite limp. But in the supercharged age of nonstop tracking polls, expectations change almost as fast as the fickle fancies of undecided voters. By the weekend before the voting, polls showed Dole pulling ahead. Surveys taken before the final debate and before the last ads were aired reinforced the conventional wisdom that Bush was collapsing. His last-minute recovery and victory thus became a surprising triumph...