Word: doles
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Dates: during 1980-1989
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Meanwhile, media adviser Roger Ailes arrived with a tough anti-Dole ad titled "Senator Straddle." It showed a grim-faced Dole waffling on various issues, notably taxes. Campaign manager Lee Atwater was for it, but two other advisers, Nick Brady and Robert Mosbacher, demurred, noting that it violated Reagan's "eleventh commandment" -- Thou shalt speak no evil of a fellow Republican. At first, Bush sided with them...
...with only three days to go before the vote, Bush had little momentum. Dole had picked up Alexander Haig's endorsement. (When a Bush aide later read him a Haig quote saying "I did all the damage I could," Bush stared out a window and muttered, "That's sick.") That Saturday morning, Atwater told Bush he was dead even in the polls and that only the "Straddle" ad would put him over the top. Bush looked over at pollster Bob Teeter and said, "I thought you said I was 5 or 6 up!" Teeter shrugged. New Hampshire Governor John Sununu...
...Dole campaign was sitting tight. At a strategy session on the Wednesday before the primary, it was decided not to use negative ads. By Saturday, Richard Wirthlin's tracking polls showed Dole going from 5 points behind to 5 points ahead, and at one juncture Wirthlin referred to Dole as "Mr. President." The Dole campaign was unable to put together a new ad in time to get it on the air over the weekend. When they wanted to use an old ad, they were told that the air slots were already filled...
...process soon spun out of control. Because Bush had kept everything to himself, no one had thought of how to present Quayle to the press. Expecting the choice to be Dole, Bush's senior staff enlisted the veteran Reagan adviser Stu Spencer to keep Dole under control. But Spencer proved too domineering for Quayle. He called him Danny and treated him like a college freshman. At Quayle's first press conference, the Bush staff was relieved at his ability to handle the issue of Paula Parkinson, the onetime Playboy model who very briefly shared a Florida vacation house with Quayle...
...disproportionate strength at the Iowa straw ballot and the Michigan pre-caucuses. But his appeal went beyond the true believers (important enough in themselves) and had a lasting impact on the shape of the Republican race. By coming in second in Iowa, beating George Bush, Robertson gave Bob Dole, the winner in Iowa, a chance to derail Bush in New Hampshire. In addition, the hard core of the right that Robertson had pre- empted was unavailable to Jack Kemp when he needed it. But Robertson's campaign staggered from one kookiness to the next as the candidate not only professed...