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...Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport By Allen St. John Doubleday; 264 pages...
...marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure, this billion dollar game harbors the crass and the commercial," he concedes. "But for a few short hours at least, the truly base and the evil must wait outside the door because we're watching the game. The Super Bowl is possibility, it is opportunity, it is hope, it is dreams." From here the Gatorade...
Capitol Hill, meanwhile, hums at peak capacity. Congress is frantically stacking pet projects into a trillion-dollar tower in hopes that--by painting the word stimulus down the side--it will lift off like an economic rocket. There is no Plan B. The hero of recessions past--the American shopper--has left the mall. For the first time in its history, the National Retail Federation predicts consumers will actually spend less over the coming year. Super Spender can't save the day when stuck in the unemployment line...
...economy but then muscle the federal budget back toward balance. "It is absolutely essential," he says, "and the President never lets us lose sight of this for an hour, that even as you do those things, you have to also be addressing the longer-range concerns. We inherited trillion-dollar deficits, and his budgets are going to show a path back toward fiscal health...
...There are an awful lot of community organizations, non-profits, endowments, that very much want to keep going at their mission, even though stock market reversals in the past year may have left funds near or under historic dollar value,” Kerr said. “This is one of the pressures out there to see UPMIFA widely adopted...