Word: dollarization
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Dates: during 1980-1989
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...million apiece and have taken out options for an additional 203, making it the fastest-selling airliner in aviation history. Airbus, funded by the governments of France, Britain, West Germany and Spain, desperately needs those sales because its market share and profitability have been eroded by the U.S. dollar's decline. None of the A320's buyers canceled orders last week, but all will be eager for reassurance that the plane's basic design was not at fault...
...years ago, the consortium has spent nearly $2 billion over the past four years to develop the high-tech plane. Although Airbus has succeeded in selling its earlier models, the A300 and the A310, to 58 airlines, the consortium's continuing losses have been aggravated by the weak dollar. The aircraft manufacturer prices its planes in U.S. currency but must pay most of its expenses in relatively stronger European currencies. The consortium last year boasted a 23% share of all worldwide aircraft orders, placing it behind Boeing's 50% but just ahead of McDonnell Douglas' 22.5%. This year, however, Airbus...
...Hollywood's Hispanic films. "They're made for a little and make a lot," says Cheech Marin, whose Born in East L.A. cost $5.1 million and grossed $17.4 million. "In a business where only three out of ten films show a profit, Hispanic films return more on the dollar than their mainstream counterparts." If Hispanic films produce black ink -- and they have -- studios will take an educated gamble on making more. As La Bamba's director, Luis Valdez, notes, "There are more projects in the works now than in the rest of the '80s combined...
Thanks in part to the million dollar-plus annual salary he receives for Vice, Olmos has also begun to realize the goal of developing his own films. After Gregorio Cortez, he teamed up with Bob Young to form YOY Productions. YOY has several movies planned, among them The Miracle, about a love relationship between a Central-American revolutionary and a priest, and Birds of Paradise, a psychological drama set in Papua New Guinea that Olmos describes as a "cross between African Queen and Raiders of the Lost Ark." Also in the planning stages: an adaptation of Cervantes' Don Quixote directed...
...past half-year, the downsize dollar has finally done wonders for U.S. trade problems. By making American products more competitive overseas and foreign imports more expensive at home, the smaller dollar helped shrink the U.S. trade deficit to just $9.9 billion in April, the lowest in more than 2 1/ 2 years. But in the past two weeks, the dollar has climbed 5.9% against Japan's currency, to 133 yen at the end of June, and 3.7% vs. West Germany's, to 1.81 marks. That still leaves it 48% below its peak 3 1/2 years...