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Pernod Ricard paid top dollar for Absolut because it believes its marketing muscle can increase sales from last year's 10.7 million cases. But the economics of producing vodka surely played a part in its calculations. Whisky and brandy spend years maturing in wooden casks before they can be sold, tying up cash in inventory, but vodka is practically an instant money machine. The chemistry is simple: ferment grain or potatoes or even grapes to make alcohol, then concentrate it by distillation. Filter the resulting colorless, odorless spirit, possibly give it a fruit flavor, push out the publicity boat with...

Author: /time Magazine | Title: Stiff Drink | 4/17/2008 | See Source »

...that could spell trouble for John McCain come November. Though both Democrats have shown the ability to raise bigmoney online, McCain has been struggling to catch Internet fever. While his rivals rake in bundles of cash in small-dollar checks, McCain makes the rounds of hotel ballrooms, charming wealthy donors with traditional chicken dinners and fruit-platter mixers. In March he attended 26 fund raisers in 24 cities, raising about $15 million, with roughly one-third of it coming from the Web. Obama attended just six events in the same period, yet his campaign raised three times as much...

Author: /time Magazine | Title: Why Democrats Rule the Web | 4/17/2008 | See Source »

...public financing after he is nominated, Obama has been moving in the opposite direction. After once vowing to take public money, he now calls his online fund-raising machine a "parallel public-financing system," which is convenient because it has no upper limit "He's got an incredible small-dollar operation," observes Charlie Black, a senior adviser to the McCain campaign. "That's a huge advantage for them...

Author: /time Magazine | Title: Why Democrats Rule the Web | 4/17/2008 | See Source »

Racism exists, but it doesn’t explain many of the economic disparities among minorities. Sexism is the other scapegoat that Democrats fleece. Clinton often sobs that women earn “just 77 cents for every dollar that a man makes.” But those 23 cents aren’t lining some sexist employer’s pockets. Because women are the only ones who can have children, they are more likely to take time off to care for those children, losing experience and seniority. To devote more time to family, many women choose fields that...

Author: By Brian J. Bolduc | Title: The Crack in the Glass Ceiling | 4/16/2008 | See Source »

...because [Harvard] did it,” she said. “And it’s important to us as well.” The decision to unify the engineering departments has been in the works for some time, Vanderlick said. In 2003, Yale launched a one billion-dollar initiative dedicated to improving science, engineering, and medicine at both the undergraduate and graduate levels. According to Yale spokeswoman Janet R. Emanuel, the new SEAS is one part of that initiative, which also aims to expand faculty by 10 percent and create a new building. While the engineering school will...

Author: By Alexandra perloff-giles, CRIMSON STAFF WRITER | Title: Yale To Expand Applied Sciences | 4/16/2008 | See Source »

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