Word: dollarization
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...earlier this month, when Harvey announced that his new venture, The Weinstein Company (TWC), will oversee a $285 million dollar fund toward the production and distribution of 31 "Asian films," the industry was in a muddle over whether this was a lavish pronouncement or just plain smart business sense. The move is expected to help the company cut costs, and it may also allow the Weinsteins to stake a claim on the growing market of Asian film viewers...
...invested, because he has no clear idea himself. He probably suspects that many borrowers and lenders have been up to no good and richly deserve the bad things that are happening to them. And while he can manufacture cash, he knows that if he overdoes it, hyperinflation and a dollar crash could result...
...says. He points to Viking's one-year warranty on parts and labor and a five-year limited warranty on parts as proof that the company stands behind its products. That hasn't convinced Ben Collins, president of the Salins Group in Charlotte, N.C., which specializes in multimillion-dollar home renovations. After persistent problems with his Viking wall ovens, he is no longer a fan. "Viking has been called the Mercedes of kitchen appliances, and it's living on the brand name," says Collins...
Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...each week. So on Friday nights, when Alvarez-Rosales, 21, goes to cash his check, he pulls into the parking lot at the Norcross branch of Banuestra, an alternative financial institution aimed at serving the estimated 40 million adults in the U.S. without bank accounts. For him, every dollar counts, and compared with the 24-hour Atlanta Check Cashers outlet down the road, which charges a 3% fee to cash a payroll check, Banuestra is a bargain, taking just 1%, or $3, out of his weekly pay. He doesn't even consider the Wachovia bank across the street on Jimmy...