Word: dollarize
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Dates: during 2000-2009
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...might work for hand-drawn cartoons of hicks or a movie that takes place in poorly lit cubicles, but it's not so great for a sci-fi action comedy. It just doesn't look or feel like Talladega Nights or Dodgeball. Even though Fox probably made a million dollars' worth of trailers and ads, they empirically knew from testing that every dollar they spent on ad time for Idiocracy would be wasted...
...Swaggart scandals. But now, after some key modifications (which have inspired some to redub it Prosperity Lite), it has not only recovered but is booming. Of the four biggest megachurches in the country, three--Osteen's Lakewood in Houston; T.D. Jakes' Potter's House in south Dallas; and Creflo Dollar's World Changers near Atlanta--are Prosperity or Prosperity Lite pulpits (although Jakes' ministry has many more facets). While they don't exclusively teach that God's riches want to be in believers' wallets, it is a key part of their doctrine. And propelled by Osteen's 4 million--selling...
...peculiarly American theology but turbocharged. If Puritanism valued wealth and Benjamin Franklin wrote about doing well by doing good, hard-core Prosperity doctrine, still extremely popular in the hands of pastors like Atlanta megachurch minister Creflo Dollar, reads those Bible verses as a spiritual contract. God will pay back a multiple (often a hundredfold) on offerings by the congregation. "Poor people like Prosperity," says Stephen Prothero, chairman of the religion department at Boston University. "They hear it as aspirant. They hear, 'You can make it too--buy a car, get a job, get wealthy.' It can function as a form...
...with his deadly subjects. He leapt fearlessly on to the backs of man-eating crocodiles, wrestled Komodo Dragons and deftly juggled snakes as they sought to plunge their venomous fangs into his arm or face, all the while keeping up a lively commentary for the cameras of his multimillion-dollar documentary operation. Scratched, bitten and bruised, he would display his wounds like trophies, casually using gaffer tape to bind up a severe bite from a large saltwater crocodile that he had been wrestling in a mangrove swamp. And the Crocodile Hunter understood how his risk-taking made him a cult...
...cash, no jewels, nothing to match the popular imagination of the all-powerful godfather. Still, Italian police had no doubts that the square-jawed 73-year-old living in near squalor in an abandoned farmhouse had reigned over the very real-life affairs of Cosa Nostra's billion-dollar business of drug trafficking, high finance and cold-blooded murder. Provenzano, who had been sentenced to life in absentia for a series of high-profile murders, had opted for the spare existence in order to keep the lowest possible profile as he tried to stay one step ahead of Italy...