Word: dollarized
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Dates: during 2000-2009
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...real money, of course, comes from advertising; $30 billion is spent annually on radio ads, and Mark Kvamme of Sequoia Capital sees podcasting grabbing a chunk. "You can easily see it as a billion-dollar advertising market," he says. Internet audio advertising, he estimates, will capture 3% to 4% of all radio advertising over the next 5 to 10 years. "It's a very targeted medium," he says, and "a great place for an advertiser to hit specific audiences." Curry is betting that podcasting will deliver new ways of selling--allowing advertisers to go beyond product placement and permeate...
...Vodka, one of the earliest companies to grasp podcasting's promotional value, recently launched a multimillion-dollar marketing campaign to reach trendsetting consumers. Vox-supported podcasts air on Infinity Broadcasting's KYOU Radio, the first all-podcasting station in San Francisco. Each week it features 25 regularly scheduled podcasts, some with commercial sponsors. Station manager Stephen Page has a "podbank" filled with more than 3,200 programs--all created by listeners, like Worldbeat Radio from Paris, a blues show from Iowa, and Guy Bauer, a 30-minute variety show. About 15 new podcasts arrive daily, he says. Launched...
AMERICA'S SECOND HARVEST 800-344-8070 www.secondharvest.org The nation's largest food bank is distributing grocery products to shelters and feeding stations. Every dollar raised brings 15 meals to the table. The group is also accepting large-scale donations of food and goods like bottled water, peanut butter, disinfectants and diapers...
...price hikes and steaming ahead. China grew at a shade under 9% last year and its oil consumption rose more than 15%. But due in part to its outmoded factories and lack of insulation in most buildings, China is a highly inefficient user of energy: to produce a dollar of GDP it burns two and a half times the energy that the U.S. uses, and nine times what Japan consumes. Analysts now worry that the economy is finally beginning to show the strain. "We're particularly concerned that rising energy costs will amplify the existing squeeze on corporate profit margins...
...rise again in Latin America for a reason, namely the burgeoning feeling around the region that a decade of U.S.-backed capitalist reforms has simply widened an already epic gap between rich and poor-and that the Bush Administration is indifferent to it. As Chavez uses his multi-billion-dollar oil revenues to fund the kind of social projects that Venezuela's legions of impoverished never saw from his kleptocratic predecessors-and to subsidize cheaper oil for his cash-strapped Latin neighbors-more people are willing to defend him, as most Latin leaders did last spring when Secretary of State...