Word: dollarpalooza
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Rodgers & Hammerstein premeditated their killing carefully, and the screen version of Oklahoma!, which cost $12 million to make and distribute, seems sure to knock 'em dead in numbers perhaps without precedent-some observers are already predicting a $75 million gross. At least on the billboards, this dollarpalooza has everything that the Broadway musical had, along with Eastman Color, famous names, and a technique called Todd-AO-a brand-new, giant-screen process all its own. Oklahoma! will run at advanced prices (from $1.50 to $3.50) in 50 cities from coast to coast before it is distributed through regular channels...
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