Word: dollarses
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To Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi...
The push back has been vigorous, and not just from the usual business groups. States are reflectively resisting federal intrusion, besides being concerned about getting saddled with an unfunded mandate. Opponents also contend that shady business practices will just move offshore and put the tax dollars in another country's...
But that's the optimistic view. The reality is that even though governments at Copenhagen agreed to keep global temperatures from rising more than 2°C this century, the carbon-emissions cuts they've promised are not nearly steep enough to achieve that goal. And while tens of billions...
A little more than a month ago, some critics thought “Avatar” was going to bomb—quite a lot of them, in fact. I even felt a little sorry for James Cameron, despite his tens of millions of dollars in personal wealth, and despite...
Instead of sending tens of millions of dollars to Yemen for military purposes, the U.S. should be spending funds to eliminate illiteracy and poverty [Jan. 18]. Building schools with qualified teachers and medical clinics in every village would truly help the people of Yemen.