Word: dollarses
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Disney's much admired ability to maximize profit from every pop-culture nugget it creates - this is a company that made billions of dollars from movies based on Pirates of the Caribbean, a cheesy 10-minute boat ride - works only if it continues to create appealing characters and stories that...
As launchpads go, a half-hour comedy is pretty economical. By the end of the first season of Hannah Montana, Cyrus was a star. Assuming the company spent about $600,000 for each of the 26 episodes, it cost Disney about $15.6 million to set her up. Three seasons, more...
Though teams of all sizes have endured reduced travel budgets, the Athletic Department confirmed that one important aspect of team sports has remained largely intact—the schedules. For the most part, teams aren’t foregoing good competition to save dollars. It hasn’t come...
In retrospect, he says, he probably should have known that it was time to quit once his bankroll had dwindled to $500. But at the time, playing it out seemed like a fine idea: lose it all or win everything back. The lights flashing from his computer screen, the adrenaline...
Two years later, Darkhawk—a November degree candidate at Harvard—has gained back his losses and then some. In one year, he has bulked up his resources from $1,000 to $80,000. At one point, the number towered at $110,000. Most days, Darkhawk plays...