Word: dolls
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Dates: during 1930-1939
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Your article implies that the Miller Rubber Co. first developed and marketed the rubber doll, but that is not the case. This company manufactured the first all-rubber doll with moving arms and legs and the dolls so manufactured were marketed by the American Character Doll Co. of New York, who sold them in large quantities during 1931. The doll we made then has since been improved but it is still equipped in the larger sizes with a light flexible metal frame and contrary to the inference made in your article, it is not heavy or cumbersome...
...child is not given a doll it will make one. But because better dolls can be manufactured than can be fashioned at home from old rags, sticks and twine, more than $25,000,000 worth of dolls are sold each year. The Depression has made small inroads into doll sales. Centre of the U. S. doll industry is Manhattan's lower West Side where 22.000,000 dolls are made annually. An infant industry (before the War practically all were imported), U. S. dolls are protected by a tariff ranging up to 70%. The business is highly specialized...
...rubber companies busy themselves developing new uses for rubber. They have branched into everything from dirigibles to syringes, from road paving to toothbrushes. Last week B. F. Goodrich Co.'s subsidiary, Miller Rubber Products, announced that after six years of experimentation it had perfected a new rubber doll. Flesh tints are ingrained, the skin soft, the limbs flexible. There is no interior bracing to make it heavy and cumbersome. James Taylor, head of the doll division, says that it was first manufactured only in an 18-in. size, but that the cry for smaller sizes forced them to supply...
Most striking is the life-like perspective of the group. The pie looks really edible. The doll's hands look as if they could be grasped. Reason for this is that the design was not a painting but a color photograph of the objects, an innovation in magazine cover work...
Artist Epstein, who has taken the name Abner Dean, made the Roosevelt mask. A doll was bought from Macy's. Christmas pies being out of season, a strawberry pie was substituted and a plum from an unemployed fruit vendor. At the plant of Powers Engraving Co. the group was posed against a yellow cardboard background before a color camera. Four exposures were made, one for each cardinal color, one for the black, upon transparent plates. The four plates, exactly superimposed, gave the result. Because the printer wanted to brighten the purple plum by reducing the blue, it came...