Word: dolmatch
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PAULA GREEN, 45, the advertising executive who conceived the WE TRY HARDER campaign for Avis, found that women do not have to be No. 2 on Madison Avenue. She is president of Green Dolmatch, an agency that has billings of $4,000,000 from such clients as Seagrams, Hathaway Shirts and the New York Times. "Advertising," she believes, "is kinder to women because there is a need for creative people, whatever their sex, shape, race, parents, hobbies or hang...
...Great American Soups and Instant Quaker Oats. (The company originally wanted to call it "Quaker Instant Oats,'" but Miss Green, knowing how important the word "instant" is to kitchen-bound women, put it first.) Itching to go on her own, she two years ago set up Green Dolmatch with a pair of partners, one of them her engineer husband, now the agency's business manager. In addition to being an owner, she gets a salary...