Word: domani
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Dates: during 2000-2009
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...when executives saw how Americans who had been guzzling Chardonnay were looking for other dry white varietals. Pinot Grigio, with its light, fruity style, was a natural choice, and much of the best came from Italy. Gallo struck a deal with Cavit, an Italian cooperative. The result was Ecco Domani, which sold 900,000 cases last year. Cavit now produces two other successful Italian brands for Gallo...
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