Word: domecq
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...quality rum, especially Havana Club, the Cuba-produced tipple that's been the fastest-growing brand in recent years for another French firm, Pernod Ricard. (That company also said last week that it was making a $10 billion pitch, along with Fortune Brands, for the England-based Allied Domecq.) The only loser might be Coca-Cola: If you spend that much on rum, do you really want to dilute it? - By Jim Ledbetter...
...Kentucky. Sure enough, at the G.O.P. Convention this year, the most requested drink was Maker's Mark whiskey. The Democratic winner was too close to call. "The Kahlúa White House Russian was a big favorite with the ladies, Courvoisier XO cognac with the men," says Dave Karraker of Allied Domecq, which supplied spirits for both conventions. "There were way fewer ladies at the Republican events." --By Amanda Ripley
Almost every big rap star has a line of clothes, but only Roc-A-Fella lifts its own drink. Tired of seeing liquors like Allied Domecq's Courvoisier profit from mentions in songs, Roc-A-Fella partnered with William Grant & Sons, a Scottish distiller, to release Armadale, a premium vodka, last January. Armadale has already produced a $700,000 profit as well as criticism of Dash for pushing liquor to kids. Dash sees a double standard. "We're not saying kids should drink it," he says. "We're saying, 'Hey, kids, you can start a business.' Is it a negative...
...other trendy tipples have clearly proved premature, the threat remains. Can whisky fight back? It seems to be limbering up. Last year's partition of the Seagram drinks empire by Britain's Diageo and Pernod Ricard of France means that the big three - Diageo and Pernod Ricard, plus Allied Domecq - now account for 57% of global sales. Although global super brands like Diageo's J&B (the world's top-selling Scotch), Allied Domecq's Ballantine's and Pernod Ricard's Chivas Regal will inevitably kill off other whiskies, the upside of consolidation is that the industry now has players...
...favorable exchange rates and strong brand marketing. Like U.S. winemakers, the Australians sell wines that are easily identifiable by the grape they are made from--Shiraz, Sauvignon Blanc--as opposed to the confusing geographical classifications of French wines. "Brands are the key," says David Scotland, president of Allied Domecq's wine division. "New technologies have improved winemaking...the consistency of style builds trust and thus brand equity." Consider Orlando Wyndham's Jacob's Creek brands, which include Chardonnay and Shiraz Cabernet: they have been marketed heavily, and sales have increased by 24% on average for each of the past five...