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Amassing such information is a major investment of time and money. Hence many marketers turn to Direct Mail List Rates and Data, the industry's Domesday Book, to mine existing lists. This 4-in.-thick volume, published bimonthly by Standard Rate & Data Service of Wilmette, Ill., at an annual cost of $317, features descriptions of 10,258 rental mailing lists. The tome does not provide specific names and addresses of customers-in-waiting, but it indicates who owns compiled lists and which rolls include the names of people who responded to mailings. These "response lists" are the jewel...

Author: /time Magazine | Title: Direct Mail: Read This!!!!!!!! | 11/26/1990 | See Source »

Open any volume of modern history, and the blood of innocents pours onto your hands. From government policies of starvation to countless varieties of religious wars, the 20th century newspaper is one huge Domesday Book, a catalog of horrors so vast that numbers lose human meaning. One death is a tragedy; millions of deaths are statistics, to be deplored, then filed away as nightmares beyond comprehension. The atrocities nag at our conscience, finally numbing it. Amnesia seems the only solace...

Author: /time Magazine | Title: Cinema: Hollywood On The Holocaust | 1/8/1990 | See Source »

Singer wrote a Domesday Book in which the blood is bathed in tears of conspiratorial laughter. Mazursky has made it into a movie that sidesteps holokitsch with the spry deftness of a Chagall peasant...

Author: /time Magazine | Title: Cinema: Hollywood On The Holocaust | 1/8/1990 | See Source »

Ever since William the Conqueror compiled the Domesday Book in eleventh century England, census officals have had to face the fact that they cannot possibly include everyone in a national roll call. The problem has continued through the ages up to today, as current government people-counters realize that the U.S. Census Bureau's decennial national head-count is in no way completely accurate...

Author: By Katherine E. Bliss, | Title: Working Towards a Sensible Census | 2/19/1988 | See Source »

...long, dishonorable history. The Sumerians of Mesopotamia kept slaves before 2000 B.C., and the Code of Hammurabi laid down rules governing the practice. In eight years, Caesar sent back some 500,000 slaves from Gaul to work mines, plantations and public projects; some, of course, became gladiators. The Domesday Book recorded 25,000 slaves in England. Races from the Mayans to the Muslims to, notably, black Africans have kept slaves for many centuries, in varying degrees of misery and servitude. The Malays sometimes paid their debts by giving, say, a child into slavery...

Author: /time Magazine | Title: Time Essay: Living with the 'Peculiar Institution' | 2/14/1977 | See Source »

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