Word: domesday
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Dates: during 1990-1999
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Amassing such information is a major investment of time and money. Hence many marketers turn to Direct Mail List Rates and Data, the industry's Domesday Book, to mine existing lists. This 4-in.-thick volume, published bimonthly by Standard Rate & Data Service of Wilmette, Ill., at an annual cost of $317, features descriptions of 10,258 rental mailing lists. The tome does not provide specific names and addresses of customers-in-waiting, but it indicates who owns compiled lists and which rolls include the names of people who responded to mailings. These "response lists" are the jewel...
Open any volume of modern history, and the blood of innocents pours onto your hands. From government policies of starvation to countless varieties of religious wars, the 20th century newspaper is one huge Domesday Book, a catalog of horrors so vast that numbers lose human meaning. One death is a tragedy; millions of deaths are statistics, to be deplored, then filed away as nightmares beyond comprehension. The atrocities nag at our conscience, finally numbing it. Amnesia seems the only solace...
Singer wrote a Domesday Book in which the blood is bathed in tears of conspiratorial laughter. Mazursky has made it into a movie that sidesteps holokitsch with the spry deftness of a Chagall peasant...