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...oozed into Vietnam, starting with President Harry Truman's decision to subsidize the French in their futile effort to retrieve their Asian colony. Presidents Eisenhower and Kennedy deepened our involvement, reiterating the "domino theory," the dubious notion that the collapse of Vietnam would spark a global wave of communist triumphs. As he escalated the commitment, Lyndon Johnson cautioned, in his typically gaudy rhetoric, that defeat would compel us to retreat to the beaches of Waikiki; his aides, whether or not they believed it, dutifully echoed the party line. Only afterward did Robert S. McNamara, the former Defense Secretary...

Author: /time Magazine | Title: Lost Inside the Machine | 5/7/2001 | See Source »

...withdrawal agreement at Geneva. The Geneva agreement temporarily divided the country into northern and southern zones for purposes of demobilization, pending nationwide elections for an independent government. But with the Cold War in full swing, the U.S. was furious at the French for setting up a Southeast Asian "domino" to fall to the communist bloc, and set about reversing the decision. And they found a willing partner in the Bao Dai government, later led by Ngo Dien Diem, which had been set up by the French in the late '40s as a palatable alternative to Ho Chi Minh, and which...

Author: /time Magazine | Title: Bob Kerrey's Mission Impossible | 4/27/2001 | See Source »

...Start-up of the Week Make Time for Yourself Ever wanted to design your own watch? Log on to the Domino Watch website (www.domino-watch.ch) and you can. Eric von Schulthess, ceo of ITS Inter-Time Services in Grenchen, Switzerland, came up with the idea as a way to keep his corporate and promotional watch business afloat in face of fierce Asian competition. "We had to offer something new, different and attractive," he says. "So we put the components on the Internet and let the customers design their own watches." To make your own watch, choose from among 15 basic models...

Author: /time Magazine | Title: Biz Watch | 4/16/2001 | See Source »

...More than a few analysts think Heinecke could be leading his bakers and bikers into a sausage and anchovie Agincourt. As Pizza Hut's champion, Heinecke slew all challengers, capturing 95% market share and forcing American chain Domino's Pizza out of Thailand. Now can Heinecke beat the brand he built? Areeya Boon-Long, associate director at the Bangkok office of AMI Business Consulting, says: "In terms of brand image, awareness and loyalty, Pizza Hut has it all.'' Pizza Hut has other strengths, too. Tricon has 33,000 stores in 104 countries. As the largest quick-serve restaurant corporation...

Author: /time Magazine | Title: Who's the Big Cheese? | 4/2/2001 | See Source »

...classic board game. You're given tiles of different colors and symbols that you must place next to others, domino style. If you clear the board, you move up to the next harder level with more colors and symbols. The higher you go, the harder it gets--and the more exalted the rank you achieve when at last you lose. Not to brag, but I have got as high as Alchemist third degree, which is one rank above Grand Wizard. And two above my wife...

Author: /time Magazine | Title: Hooked Again | 1/8/2001 | See Source »

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