Word: donalds
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While many children's publications do not accept advertising, others see strong commercial opportunity in young readers. SPORTS ILLUSTRATED publisher Donald Barr calculates that children between the ages of nine and twelve spend $5 billion annually and influence their parents' spending of $40 billion more. SI FOR KIDS, which has sold $7.5 million in advertising since its January debut, distributes 250,000 copies of each monthly issue free to 1,200 underfunded schools in the U.S. to encourage literacy...
...candy, , medications or violent games and toys. On the other hand, Alf and Mickey Mouse, which are published by New York City-based Welsh Publishing, are little more than promotions surrounded by ads for sugarcoated breakfast cereals and video games. "We're an entertainment company," explains company president Donald Welsh...
Executive Vice Presidents: Donald M. Elliman Jr., S. Christopher Meigher III, Robert L. Miller...
SPECIAL PROJECTS EDITOR: Donald Morrison...
ADMINISTRATION: Donald Sweet, Alan J. Abrams, Denise Brown, Teresa A. Foster, Helga Halaki, Tosca LaBoy, Katharine K. McNevin, Barbara Milberg, Teresa D. Sedlak, Rafael Soto, Carrie Ross Welch...