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...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...
...distasteful Germany's leader may have found the deal, she said on Monday that the end, in this case, may justify the means. "Just like any reasonable person, I am in favor of punishing tax evasion," she told reporters in Berlin. "In order to do this, everything should be done to get hold of this data...
Despite the good news, Smith said that much remains to be done to close the remaining $80 million deficit—an obstacle he called “huge”—and that the strategy for making cuts will be “relatively unchanged” from last year...
...doing so, he brings out nuances in the music. The second piece, “Double,” features a circle of men whose dance forms a large, tilting disk. “It’s one of the most beautiful things you have ever done,” Dyer told Morris during the talk...
...Right now, Dilma's focus is on gaining momentum before April, when she must officially declare her candidacy. She'll need to visit the farthest corners of Brazil and get her face constantly on television and in the newspapers, something she has done diligently over the last year by sticking to Lula like a shadow. But it remains an open question whether she can build a critical mass of voter support without her charismatic mentor alongside...