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Selling more obscure sports cleverly can work. Demand for many of the 9 million tickets that London organizers plan to sell will be fierce. For some events, though - think handball - organizers know they may have to coax fans along. But that doesn't mean it can't be done. Few Britons had ever heard of ski cross before the Vancouver Games, but the event, which pits four skiers simultaneously against one another over an undulating course, drew millions of television viewers. London organizers have been busy drawing up marketing plans to help push the lower-profile events. Vancouver may have...
Hiking taxes is the less traumatic course, though it will only be accepted as the cost of inaction rises. "Congress only responds to financial crisis or some other external shock," says Bill Gale, co-director of the Tax Policy Center in Washington. "Nothing will be done in Obama's first term to substantially increase tax revenue." (See the top 10 bankruptcies...
...Tories' margin over the governing Labour Party had diminished to just two percentage points, raising the specter of no party winning absolute control of Parliament. The problem: Britain has had little practice at coalition government in recent years. Its last attempt - more than 30 years ago - has done nothing to help sell the idea now. A hung Parliament could see a second election called in a matter of months. And all the while, Britain's $268 billion deficit goes unchecked. (Read: "David Cameron: UK's Next Leader...
Once that happened aboard the Titanic, there were officers present to restore a relative sense of order and to disseminate information about what had just happened and what needed to be done next. Contemporary evacuation experts know that rapid communication of accurate information is critical in such emergencies. (See TIME's health and medicine covers...
There has always been a correlation between how ethically we behave and how brightly our surroundings are lit - most evil deeds are done under cover of darkness, and the rarest and most brazen crimes are those committed in broad daylight - not least because we're less likely to be caught in the act after nightfall. But in a new study published in the journal Psychological Science, psychologists Chen-Bo Zhong and Vanessa Bohns of the University of Toronto and Francesca Gino of the University of North Carolina suggest that it's not only about the threat of discovery. There...