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...charging for bags carries its own risks, since the the new fee will be painfully apparent to flyers every time they check in. "They've done something that violates what consumers will be expecting," says Derek Rucker, an assistant professor of marketing at Northwestern University's Kellogg School of Management, "The lower price gets the consumer to you, but [the baggage fee] might leave a more bitter taste in their mouth...

Author: /time Magazine | Title: New Airline Surcharge: A Bag Too Far? | 5/22/2008 | See Source »

...Mars Phoenix is just the latest in a small fleet of relatively inexpensive spacecraft (a few hundred million dollars apiece, which is tag-sale prices by spaceship standards) NASA has launched toward Mars in the last dozen years. The Mars Express and Mars Odyssey orbiters have done the true yeoman's work, extensively mapping the planet from high overhead. The Sojourner, Spirit and Opportunity rovers have made the headlines, toddling around in the soil of the Red Planet and sending back portfolios of pictures. But it's Phoenix that could make the most thrilling discoveries...

Author: /time Magazine | Title: The Mars Lander's To-Do List | 5/22/2008 | See Source »

...Wright and Wrong Finally, clarity on the Jeremiah Wright issue from Joe Klein [May 12]. Obama's rise promises a departure from the country's troubled wars over culture and race. Yes, Wright has done great things, but at a hefty price: despair and hopelessness about racism. People like Wright should be afraid of Barack Obama and his promise of change. Joseph Morriss, Chicago...

Author: /time Magazine | Title: Inbox | 5/22/2008 | See Source »

...Southern winter, is weakening, according to forecasters. "Australian farmers have been incredibly innovative in overcoming water shortages and maximizing production under trying conditions," says the National Farmers' Federation's Heffernan. "If they just get a bit of rain, you'll see production kick in very quickly because they've done the preparation." Any Australian rebound would be a bonus on top of expected bumper wheat crops out of the U.S. and Canada...

Author: /time Magazine | Title: The Big Dry | 5/22/2008 | See Source »

Michael Kinsley misses a long-term generational effect of perpetuating defective genomes [May 19]. As a former genetics graduate student, I've seen tragic outcomes when parents with inherited diseases (or propensities for them) decide to pass their genes on to future offspring. Sometimes this is done with ignorance, sometimes with hopeful fatalism, sometimes with contrarian determination to prove that "I really am quite O.K.!" Carrying deleterious genes is certainly not within the carrier's control, but dooming a not yet conceived child to receive them certainly is. Discrimination is not always a pejorative term. John T. Lowry, AUSTIN, TEXAS...

Author: /time Magazine | Title: Inbox | 5/22/2008 | See Source »

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