Word: doner
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Dates: during 2000-2009
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...Mirwais' own wartime travels took him to Kuwait, where he opened a doner kebab restaurant, and learned that young people were bored with their household fare, and expressed their worldliness by eating things their mother's couldn't cook. So after serving Turkish cuisine in Kuwait, he turned to serving soul food in the erstwhile stamping ground of the Taliban...
...Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk about the campaign until it kicks off later this year...