Word: dongsheng
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When the pressure of running the world's biggest television maker weighs heavily on Li Dongsheng's shoulders, he reflects on his years in the muck. During China's Cultural Revolution, when Chairman Mao Zedong ordered high school graduates to learn from the peasantry, Li spent three years raising fish and rice. Today his company, TCL, based not far from the old commune in Guangdong province, is looking far beyond the paddies. The goal: to transform TCL into a worldwide household name. "When I hit problems along the way," says Li, 47, "I think, This is nothing like what...
...will face similar challenges. TCL has yet to explain how it will turn around money-losing Thomson, which sells old TV models, and boardroom squabbles with its new French executives threaten to upset the venture. "We don't have much fun in Paris anymore," says an aide to Li Dongsheng, TCL's chairman. Shanghai Automotive, for its part, hopes that its Rover purchase will compensate for its troubles at home, where Shanghai Automotive has had to cut prices on its top-selling Santana?the product of a joint venture with Volkswagen?by 30% this year...
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