Word: donnelley
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Brokers then cast a wide net. They might draw on Census Bureau data, which are available to the public, to identify geographical areas where homes fall into the targeted price range. They can tap into lists from major compilers, like Donnelley Marketing of Stamford, Conn., whose data base details the buying habits of 80 million households, or into various computerized systems that identify neighborhoods by consumer behavior. They might pay credit agencies like TRW of Cleveland and Equifax Inc. of Atlanta to draw up sophisticated demographic models, consumer profiles and potential customer lists. A thorough computer sorting of all these...
...pattern. Prudential-Bache, detecting an apparently separate but very similar scam, late last month fired a broker in its Anaheim, Calif., office whom it has accused of getting early copies of Business Week from a printing plant in Torrance, Calif. Last week the company that operates both plants, R.R. Donnelley & Sons (which also prints some copies of TIME), fired three workers; a fourth resigned...
Though nine big operators -- the seven regional Bell companies, Reuben H. Donnelley and GTE Directories -- accounted for more than 90% of the industry's estimated $7.4 billion in advertising revenues last year, about 200 other ( publishers now produce their own brands of Yellow Pages. Many companies buy listings in more than one telephone book to make sure that potential customers see their display ads. As a result, the Yellow Pages is one of the fastest growing advertising media...
...course long been possible to print color ads in the Yellow Pages, publishers of the directories chose not to do so because of the expense. Now, however, a new, patented graphics process called Markolor will reduce the cost of such ads in the Yellow Pages by half. R.H. Donnelley, the Purchase, N.Y.-based publisher or sales agent for 600 different Yellow Pages directories, owns the exclusive rights to Markolor. The company plans to have color on all its Yellow Pages...
...Harold Washington's boisterous victory rally in Chicago's Donnelley Hall last month, his supporters held aloft a banner that read RIZZO IS NEXT. The allusion was to Philadelphia's hard-nosed former mayor Frank Rizzo, who has fought an uphill battle against his black opponent, W. Wilson Goode, the city's former managing director, for the Democratic Party's mayoral nomination on May 17. Thus far, however, traditionally Democratic Philadelphia has successfully ducked the racial mudslinging that made Chicago's mayoral election one of the bitterest in American history. Both Rizzo and Goode...