Word: donners
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Dates: during 1960-1969
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...driven by cool, computerized accountants and tough-talking salesmen, Roche is a folksy sort who never shows his temper and whose greatest failing, according to companions and competitors alike, is that "he may be too much of a gentleman." Roche now ranks second at G.M. to Chairman Frederic G. Donner and is the odds-on-choice to succeed him when Donner turns 65 in the fall of 1967. While Donner supervises top policy from Manhattan, Roche heads day-today operations, can take much of the credit-and blame-for implementing policies. More and more, G.M. is using earthy Jim Roche...
...Columbia-Presbyterian Hospital, which includes such former chief executives as American Telephone's Cleo Craig, Texaco's Augustus C. Long, Jersey Standard's Monroe J. Rathbone, and B.B.D.&O.'s Bruce Barton, along with some distinctly unretired figures, such as General Motors' Frederic Donner and U.S. Steel's Roger Blough...
Prices traditionally are set by the biggest, most efficient and most profitable company-General Motors-and Ford and Chrysler ride along. Last week, however, Chrysler President Lynn Townsend jumped the gun, announced price rises to cover the safety equipment. When G.M.'s Chairman Fred Donner 48 hours later announced that G.M.'s prices would be just about the same as last year, Chrysler was left about $50 out of line. Townsend acted either from cockiness or sheer need. Though Chrysler's sales have more than doubled since 1961, its rapid expansion of plants has left the company...
...could slash prices and still be in the black. But that would drive Ford, Chrysler and American Motors to the wall-and bring down the trustbusters. On the other side, Detroit insiders buzzed last week that Donner was worried that Congress might investigate G.M.'s profits if his company followed Chrysler and raised prices...
Good Year. Even without rises, automen expect that '66 will be another rewarding model year. G.M.'s Donner and President James Roche predict industrywide sales of about 9,000,000 U.S.-made cars. There are plenty of reasons for optimism: 6,000,000 old cars are due to be scrapped in the next twelve months, while the rich market of Americans aged 16 to 20 will bulge at 12.5 million. The typical family can certainly afford a new car-or two. In the past year, the nation's gross national product has increased 6.5%, personal income...