Word: donruss
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...wildest cards this year come from Fleer (the people who bring you Bazooka gum) and Donruss, the companies that began in 1981 after the courts ruled Topps couldn't monopolize the industry. They've both come a long...
Fleer throws in a team-logo sticker, and Donruss gives pieces to a baseball puzzle...
Fleer Corp., of Philadelphia, one of the three heavy-hitting companies in the business, sells a card picturing Glenn Hubbard, animal-loving second-baseman for the Braves, with a giant python draped across his shoulders. Donruss Co., of Memphis, has issued a card honoring the San Diego Chicken, former mascot of the Padres, complete with a bio on the back that tells when the big bird was hatched: April...
Baseball cards were first sold in cigarette packs in the 1880s and with bubble gum beginning in 1933. They began drawing more fans in 1981, when Fleer and Donruss started issuing cards to challenge Topps Chewing Gum Inc., of Brooklyn, the biggest manufacturer. Card production among the companies has zoomed like a pop fly, from an estimated 500 million a year in the late 1970s to 1.5 billion this year...
...days, Topps printed very few cards of the biggest stars to induce kids to spend money all summer in search of a Tom Seaver. But with Topps having to fend off Fleer and Donruss in the card market, there are now two or three shots of Rich Gossage standing around looking cute, as well as the Rich Gossage in action pose and the Rich Gossage All-Star model...