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What can TRAITS explain that normal demographics don't? De Marchi: Let me use the flu shot for an example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

What can you tell about someone who drives a Prius? De Marchi: Prius drivers get a big kick out of their car's altruism, but they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

What can't TRAITS explain? Hamilton: We could predict whether you'd go for healthy food or fast food, but we can't predict chocolate or vanilla. We can tell if you'd support a third-party, independent or major-party candidate, but we don't do a good job...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

What's your objection to Christmas and holiday spending? My objection is that the holiday spending doesn't result in very much satisfaction. Normally if I spend $50 on myself, I'll only buy something if it's worth at least $50 to me. But if you buy something for...

Author: /time Magazine | Title: Why We Shouldn't Give Christmas Gifts | 11/12/2009 | See Source »

Isn't that degree of spending good for the economy, especially in a recession? Well, yes and no. Let me talk about that in a couple of different ways. First of all, the economy consists of buyers and sellers. You think about why we spend in the first place. We...

Author: /time Magazine | Title: Why We Shouldn't Give Christmas Gifts | 11/12/2009 | See Source »

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