Word: doodad
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Dates: during 1990-1999
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...freebie," says Equity Management's Konkle. Every brand has a "core equity," which is its image--what it stands for in the minds of consumers. Is it a premium brand? Does it signal value? What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from...
...Republican Senator from Delaware, William Roth. Before him, Carter Glass and Henry Steagall did all right with their Depression-era banking laws. And Eugene Keogh has a legacy with the self-employed. But the Roth IRA is in a class of its own: the most hyped investor doodad for Everyman since mutual funds. Merrill Lynch says the Roth IRA is its most visible product, hands down. Run against Roth at home, and unless your name is 401(k), you don't have a shot...