Word: doodads
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...raves, but listening to the score out of context is a little like hearing gossip about people you don't know: some things simply don't register. Portions of the album, however, are breathtaking. The instruments--from synthesizers and the thereminesque Ondes Martenot to harps and an acrylic doodad of Albarn's co-invention that replicates the sound of car horns on busy Chinese roads--are lavish, but the exoticism is somehow kept in check. Typical of Albarn's various cultural adventures, he doesn't attempt to pass as a local; the details and pentatonic scale may come from Chinese...
...wand's not magic. It's just a plastic doodad smaller than a lipstick, embedded with a tiny electronic chip that is scanned by a reader in the vending machine. The reader taps Mason's credit account over the Internet and works much like a credit card--something most vending machines won't accept, along with crumpled dollar bills. Mason's wand from FreedomPay, based in Wayne, Pa., lets him eat not just from the machines at work but also at any of Boise's 31 McDonald's restaurants. Says Mason: "Now I don't starve...
WRITE AID Until now the worlds of paper and silicon have been irreconcilably separate. No longer, thanks to a clever doodad from Seiko called the SmartPad ($199). The SmartPad looks like a shmancy executive portfolio, with a seemingly ordinary pad of paper on one side and a port for your Palm PDA on the other. Whatever you write on the pad instantly appears on the screen of your Palm. You can even save your scribblings as an image and e-mail it. For bad handwriting, however, there's still no cure...
...freebie," says Equity Management's Konkle. Every brand has a "core equity," which is its image--what it stands for in the minds of consumers. Is it a premium brand? Does it signal value? What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from...
...Republican Senator from Delaware, William Roth. Before him, Carter Glass and Henry Steagall did all right with their Depression-era banking laws. And Eugene Keogh has a legacy with the self-employed. But the Roth IRA is in a class of its own: the most hyped investor doodad for Everyman since mutual funds. Merrill Lynch says the Roth IRA is its most visible product, hands down. Run against Roth at home, and unless your name is 401(k), you don't have a shot...