Word: doordarshan
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...since I last visited two years ago, right after the “Kargil” war between India and Pakistan. And the rapid Coca-Colanization of India continues: people still flock to movie-theaters to watch Hollywood blockbusters, HBO and CNN pull in as many viewers as the Doordarshan, India’s oldest channel, and McDonald’s milkshakes sell as much as the lassis you’ll get at a local dhaba...
...INDIA (Doordarshan...
...consumer big bang was detonated in 1982 with the advent of color TV, but really took off in 1984 when Doordarshan, the monopoly state television company, began allowing advertisers to sponsor shows. Over the next five years, the advertising revenues at Doordarshan jumped more than tenfold. Top- rated shows exposed tens of millions of slum dwellers and villagers, as well as civil servants and professionals, to the blandishments of housewives, models and children. A surge in foreign travel and the arrival of the video revolution further whetted appetites for consumer goods...
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