Word: doordarshan
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Dates: during 1989-1989
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...consumer big bang was detonated in 1982 with the advent of color TV, but really took off in 1984 when Doordarshan, the monopoly state television company, began allowing advertisers to sponsor shows. Over the next five years, the advertising revenues at Doordarshan jumped more than tenfold. Top- rated shows exposed tens of millions of slum dwellers and villagers, as well as civil servants and professionals, to the blandishments of housewives, models and children. A surge in foreign travel and the arrival of the video revolution further whetted appetites for consumer goods...
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