Word: doordashan
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...dull at all. Cricket is the closest thing to a universal religion in a diverse nation that is home to a sixth of the world's population. Until the Indian TV market opened to private broadcasters in the early 1990s, however, its potential was untapped. A state-owned broadcaster, Doordashan, held a monopoly on TV rights, and "they used to give them away," groans Thawani. Today, interest in the sport is blossoming worldwide, making televised matches?along with advertising slots and sponsorship deals?more valuable. Membership of the ICC, the sport's international governing body, has expanded from 47 countries...
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