Word: doors
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Dates: during 1960-1969
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While the board as a whole will vote on the company's seventh president, it is Donner himself who will surely have the last word. And until he gives it, the guessing game ends at the door to the General Motors building. For the surest way to boil Fred Donner's blood is to play company politics...
American Motors Corp., which had been the lone holdout in announcing its 1968 increases, led off the week's price play. The company declared an average 3.8%, or $89, boost in its compact Americans (now $1,923 for the two-door model) and medium-sized Rebels ($2,420 for the four-door sedan). Tagging its new Javelin sporty car at $2,459, A.M.C. also boosted the luxury Ambassador line by some $120, to $2,671, including now-standard air conditioning. With that, the company loosed another breezy salvo in its new ad campaign: "Either we're charging...
...Mattresses. For Cornfeld, that kind of sentiment has been conspicuously rare in recent months; he has made money far faster than friends. An Istanbul-born, Brooklyn-reared onetime social worker, he hit on the idea of selling mutual-fund shares to overseas G.I.s in the 1950s, soon started selling door to door to Europeans. Another successful item that he started peddling in 1962 was the Fund of Funds, consisting of shares of other mutual funds. Paying few taxes, Cornfeld's Panama-chartered I.O.S. employs 10,000 salesmen in over 100 countries, has expanded into a $250 million-a-year...
...boom itself is an extremely loud noise. Shurcliff describes it as making every house along the boom path seem "next door to a jet airport"--only worse. The sound of an arriving jet (all commercial jets fly below the speed of sound) builds up gradually, so at the peak of the noise there is no element of surprise. But a sonic boom provides no warning, and Shurcliff thinks that it is the boom's startling effect, even more than the noise itself, which makes it intolerable...
...most frequently voiced criticisms of the HSA relates to the HSA's exclusive right to enter dormitories during the first few weeks of school to make sales. It's doubtful that other groups will be allowed the right to go from door to door, but an increasingly self-conscious HSA has done something to reduce the irritation its salesmen caused by eliminating some of the agencies. You can't buy a non-breakable beer mug from them anymore...