Word: dormaid
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...sponsors who pay them for their good grades. Potential sponsors range from parents to prospective employers. People who pay you to get good grades? Sounds like parents...awesome parents. And this isn’t Kopko’s first go at entrepreneurship; he and his brother Matthew founded DormAid during college, a project they continue to manage. “It gives me the ability to express my creativity. My only limits are my ambitions,” Kopko says. But running a company at this age isn’t easy, especially when many of your partners...
...Even though he's only 24, this isn't Kopko's first education-related business. When he was a freshman at Harvard, Kopko hired a maid to tidy his dorm room and soon had friends asking how they could do the same. Sensing a good business opportunity, he started DormAid. When the Harvard Crimson heard of the business, the staff wrote a scathing editorial. "They said it's a service that divides classes into the haves and have-nots," explains Kopko. "At the time, I was upset. But looking back, the Crimson did so much for me, I should send...
...After the article ran, a media whirlwind ensued, and Kopko appeared on the Daily Show and was quoted in the New York Times. DormAid took off and is now available on more than 65 college campuses. The company is valued at about $3 million...
...Like DormAid, GradeFund has arrived amid raised eyebrows. Isn't it supporting the wealthiest students rather than the neediest? (Kopko says a range of students are signing up.) Couldn't students use the money to just buy pizza? (Donors can have checks sent to the tuition office rather than directly to the student.) And won't it encourage students to obsess even more about grades? Kopko isn't worried. "So far, the closest thing I've gotten to a critique was an administrator at Adelphi University who posed the question, "Might this increase the incentives for cheating?'" he says...
...We’re trying to do two simple things: bring the concepts of community and incentive into student achievement,” he said. “We believe small incentives help encourage students to perform well academically.” The brothers—who also founded DormAid, a company that offers housekeeping and laundry service on several college campuses including Harvard—said they hope that the program will spread to more campuses, depending on how well students spread word of the site. Eliot House resident Tony W. Wang ’11 is helping publicize...