Word: dorsa
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...innovation of electricity brought the electric waffle iron, which was far less cumbersome and hazardous than a stovetop griddle. But for the harried homemaker, the newfangled appliance still wasn't easy enough. Enter the Dorsa brothers, Frank, Tony and Sam, who in the mid-1930s created a dry waffle batter that only needed one ingredient: milk. When demand spread beyond their hometown of San Jose, Calif., Frank invented a carousel-like contraption that could churn out thousands of waffles in an hour, which could then be frozen and shipped. Kellogg bought the company in 1970 and introduced the catchy slogan...
...find recipes for mashed-potato waffles, waffles with caviar, cornmeal waffle chips, something called a "waffle BLT" and even an alcoholic libation that calls for maple syrup and a waffle garnish. As for the devastating Eggo shortage of 2009, it helps to keep things in perspective. As Frank Dorsa's son, Richard, told the San Jose Mercury News, if his dad was still around he'd just "shake his head and say, 'This is silly...
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