Word: dorwin
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Dates: during 1930-1939
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...Walter Dorwin Teague has, besides Steuben, Eastman Kodak, Taylor Instrument, National Radiator, A. B. Dick among his clients. An apostle of functionalism in design, Mr. Teague abhors in manner as well as theory esoteric aspects of art. Explained he last week: "The industrial designer . . . does not pluck his designs out of the air, or out of his own soul. His designs are always latent in the things he deals with. . . . He asks himself, what is this thing for? What is it supposed to do? What is it made of? How is it made? . . . If he is a good designer...
...steering wheel but on the dash. Radiator and gas tank cap are hidden. On the hubcaps the buyer may have either the name of the car or a dash of lightning. For the first time in history, one man designed the entire car. He was Walter Dorwin Teague, new to automobile designing and therefore fancy free. Their makers say 16 cylinders afford more power per pound than any other engine, make running smoother, more flexible. Cadillac has sold 2,010 of its big cars in nine months at a minimum of $5,350 each. Minerva keeps the old hand-horn...