Word: dotcom
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Dates: during 2000-2009
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...will reach $91.7 million in 2009, an 80% jump from 2004 levels. The resurrection of online advertising is a welcome payoff for Dare, a pioneering and cutting-edge agency that Collier, the former head of London ad agency Bartle Bogle Hegarty (BBH), launched in July 2000. Dare survived the dotcom crash and is now reaping the benefits of widespread broadband penetration. And that's making for competition. Not only have other digital-focused small agencies since opened their doors, but most of the large U.S. and European mega-agencies now have digital ad divisions. Dare's top-drawer clients include...
...bank Morgan Stanley, who for several years has warned that the U.S.'s borrowing and consumption binge will come to a bad end, with consequences that include a likely fall in the value of the dollar. (And this bear doesn't cry wolf--Roach was right in predicting the dotcom crash.) The problems will not have gone away even if the dollar remains buoyant, he said, warning of a "dangerous degree of complacency" among investors. "The weakest link in the global-growth chain in 2006 is the most important link, and that is the American consumer," Roach cautioned...
...maintain and market the resulting data. Thousands of citizens donated blood, and many bought shares in deCODE as well. But those shares, which rose to a high of $65 in a frenzied run-up in 1999 and 2000, plunged to as low as $2 in the collapse of the dotcom bubble. They're around $9 today--and deCODE still hasn't turned a profit. Investors lost a lot of money, and the firm was forced to lay off scores of employees...
...beer lover hoping to jump on the bandwagon ought first to take a lesson from Beer School, Hindy and Potter's recent book about how they built their company. Microbreweries had their own version of the dotcom boom and bust in the early 1990s, when it seemed that a brew pub was opening (and soon closing) on every corner. The ones that survived "were willing to do the nitty-gritty hard work," says Ray Daniels, marketing director for craft beer at the Brewers Association, an industry trade group...
...height of dotcom mania, a lot of folks found it easy to hold up the boss for a raise. ?Give me what I?m worth or I?ll pack up my family pictures and head to BigDreams.com,? went the threat. It worked for a while. Then BigDreams.com went bust, the economy went with it, and working stiffs have been pining for the glory days of easy job-hopping and fat pay hikes ever since. Are those days coming back...