Word: dotcom
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Dates: during 2000-2009
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...earthquakes or the New Economy apocalypse, San Franciscans are accustomed to treading on the rubble of yesterday's talk of the town. But some collapses are more symbolic than others, and last Friday's news that the Industry Standard would cease publication was the dotcom equivalent of the Transamerica Pyramid toppling over...
Compared with the frothy content plays of the era, the Standard stood as a solid foundation, pulling in $158 million in ad revenue in 2000--and actually turning a profit, albeit briefly. How could it fold so suddenly? Could the publication that had adroitly skewered all those bogus dotcom business plans have been brought down by the same shortcomings...
...Morgan Stanley, the question is more along the lines of, Did the firm do right by its customers? Should it have underwritten so many high-risk companies? The short answer is yes. The firm was merely doing what it always does: matching those who need capital (dreamy dotcom start-ups) with those eager to supply it (dreamier market neophytes, as well as a large number of institutional investors). Sometimes the dreams come true. After all, Morgan floated Microsoft and AOL, speculative plays in their early days...
Gross, a leading financier of the Internet revolution, has had some often chronicled setbacks lately, losing hundreds of millions in the dotcom collapse. But GoTo, based in Pasadena, Calif., looks like a winner. GoTo's sponsored searches are ubiquitous. Along with the action on its own site, GoTo powers searches on most other major engines, including AOL, AltaVista, Lycos and MSN. GoTo's stock has quadrupled in a year, and in a punishing investment market the company raised an additional $60 million in funding last week...
...rival Anheuser-Busch, Miller instead sponsored the NFL website superbowl.com and ran ads on two other sites where the Super Bowl was being discussed. Tobaccowala's team also designed an online poll for superbowl.com and promoted it in newspapers and on billboards. In each ad, the dot in each dotcom was replaced with a Miller can. Final score: recognition of Miller as an official sponsor jumped more than 50%, and sales increased by double digits...