Word: dotcom
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Dates: during 2000-2009
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...have to clog up my memory." Written reminders aren't cheating. Far from it. They make it easier for the brain to handle a larger quantity of information. Technology gives us an increasing number of things to remember--PIN numbers, passwords, all those pesky dotcom names--but at the same time provides excellent aids to jog the memory. Some people leave daily reminders on their own answering machines or send themselves e-mail messages...
Want to launch a successful magazine via the Internet? Easy. Choose your topic, pick a dotcom domain name, get Web hosting and start scribbling. Cost: less than $400 a year. Want to launch a successful magazine printed on dead trees about the Internet? Not so easy. Consider not only the minimum $15 million you'll sink into paper, printing, distribution and advertising before you see a single issue; consider the intense competition for your target market's eyeballs: Wired, Red Herring, Business 2.0, Internet Week, Yahoo Internet Life (plus TIME's sister publications, TIME Digital and FORTUNE's eCompany...
...going to brag about it? Some saw an economic motive or a Quixotic tilt at the commercialization of the Internet. After all, our phantom had managed to interrupt one of Wall Street's sacred rituals: the dotcom IPO of Buy.com which was hit by a DOS attack on Tuesday afternoon, before the end of its first day as a publicly traded company. The stock had reached a peak of $30.25, then closed at an unspectacular $25.12. Just when Buy.com chief executive Gregory Hawkins should have been popping champagne corks, he was hunkering down in an emergency session with his techies...
KURT WARNER Rams QB's bags-to-riches tale is the Super Bowl story. Too bad the dotcom ads were so lame...
...Some spent lavishly to build their brands and drive people to their website but then short-changed the rest of the operation. The result: misplaced orders, late deliveries and some unhappy customers. And much of the marketing millions spent after Nov. 1 probably drowned in the sea of other dotcom ads. "Many e-tailers spent way too much money way too late in the season," Weiner says. Toy seller KBkids.com did things right, launching its $43 million ad campaign at the time of the site's July debut. The payoff: traffic and sales soared...