Word: dotcom
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...have to clog up my memory." Written reminders aren't cheating. Far from it. They make it easier for the brain to handle a larger quantity of information. Technology gives us an increasing number of things to remember--PIN numbers, passwords, all those pesky dotcom names--but at the same time provides excellent aids to jog the memory. Some people leave daily reminders on their own answering machines or send themselves e-mail messages...
Want to launch a successful magazine via the Internet? Easy. Choose your topic, pick a dotcom domain name, get Web hosting and start scribbling. Cost: less than $400 a year. Want to launch a successful magazine printed on dead trees about the Internet? Not so easy. Consider not only the minimum $15 million you'll sink into paper, printing, distribution and advertising before you see a single issue; consider the intense competition for your target market's eyeballs: Wired, Red Herring, Business 2.0, Internet Week, Yahoo Internet Life (plus TIME's sister publications, TIME Digital and FORTUNE's eCompany...
...worked. What emerged over the next two years was a hypersmart and sassy voice that does for Silicon Valley and Alley what CNBC did for Wall Street. Knowing what you're talking about counts for a lot in a world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million...
...billion business-publishing market is set to reach $25 billion by 2003. The more established monthly Red Herring will break even for the first time this year. Its editor, Tony Perkins, doubts his younger rival can stay afloat if the money dries up. "We shouldn't assume dotcom advertising is going to be around forever," he says. "It'll be hard to sustain a weekly deadwood publication...
...going to brag about it? Some saw an economic motive or a Quixotic tilt at the commercialization of the Internet. After all, our phantom had managed to interrupt one of Wall Street's sacred rituals: the dotcom IPO of Buy.com which was hit by a DOS attack on Tuesday afternoon, before the end of its first day as a publicly traded company. The stock had reached a peak of $30.25, then closed at an unspectacular $25.12. Just when Buy.com chief executive Gregory Hawkins should have been popping champagne corks, he was hunkering down in an emergency session with his techies...