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...game by rival Anheuser-Busch, Miller instead sponsored the NFL website superbowl.com and ran ads on two other sites where the Super Bowl was being discussed. Tobaccowala's team also designed an online poll for superbowl.com and promoted it in newspapers and on billboards. In each ad, the dot in each dotcom was replaced with a Miller can. Final score: recognition of Miller as an official sponsor jumped more than 50%, and sales increased by double digits...

Author: /time Magazine | Title: Marketing: Converting Web Surfers To Buyers: ONLINE PROMOTION | 7/23/2001 | See Source »

...impact of the tin mines is visible in the lifeless green pools that dot the landscape. The impact of the migration is visible on a rutted, auburn-hued dirt track outside Pangkal Pinang, where Cung A Siuk lives. There are a handful of houses out here. Cung says there used to be fewer. There is no news, either. She's never heard of the persecution of Chinese people in Java and Sumatra. John, the photographer, and I are the first white people she has ever seen, and she's 73 years old. "If I were scared," she says, "I would...

Author: /time Magazine | Title: The Admiral's Isles | 7/20/2001 | See Source »

...FRANCISCO—Sagging spirits over flailing dot-coms were nowhere to be seen at the 5th Annual Webby Awards, as over 3,000 attendees celebrated the “best of the web” Wednesday night...

Author: By Michelle Kung, SPECIAL TO THE CRIMSON | Title: ‘Digerati’ Celebrate At the Webby Awards | 7/20/2001 | See Source »

...like weeds - tell Tom Daschle he can make South Dakota the Texas of wind - and solar will speed its evolution. Heck, we could use some new industries around here. Manufacturing could find its revival in energy-efficient appliances. Detroit could become a world leader in clean cars. And the dot-coms - as long they're either boosting productivity or entertaining us, they'll always be welcome...

Author: /time Magazine | Title: My Plan to Save the World | 7/20/2001 | See Source »

...even is a problem. Whose idea was it to start trusting Wall Street in the first place? Transparency of a company's books are essential to a fair and efficient market, but the credibility of soundbite-dishing analysts is not. During the dot-com gold rush, a lot of investors bet a lot of money on analysts whose opinions turned out to be rubbish. Now we're in the head-shaking phase, where everyone's gotten wise and the hidden-agenda company analysts of the late '90s are down in financial history with snake-oil salesmen. Should anyone have been...

Author: /time Magazine | Title: Merrill Lynch Scratches the Surface | 7/11/2001 | See Source »

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